State Farm Halloween Campaign

One thing in life is certain - that every year, people will dress up as Jake from State Farm for Halloween. We launched a social/digital campaign in October based on this insight.

The campaign was a success, performing well above benchmark with 22MM impressions and 90% video completion rate.

OLV

Social

Credits:
ECD: Craig Miller
CD: Harris Wilkinson
CW: Danielle Janota
AD: Randie Speir