State Farm Neighborhood of Good

Gold Ex Award Winner, Best Cause/Community Program

Insight: Millennials & Gen Z are more charitable than older generations, but authenticity matters. If they don’t see a real impact, they won’t support.

Idea: The Neighborhood of Good is a 4-house activation where festivalgoers could raise money for music education by singing, dancing, drumming, and listening to aspiring artists. It traveled to 8 festivals across the country including Bonnaroo, Gov Ball, and Austin City Limits.

Content

With the $800,000 raised at festivals, State Farm and Brendon Urie of Panic! At the Disco built a brand new music studio for youth in Brendon’s hometown - proving the impact festivalgoers actually made. 

Credits:
CD: Aaron Frye
CW: Danielle Janota
AD: Christina Contreras